GSK Consumer Healthcare (LSE/NYSE: GSK) announced that Flonase Allergy Relief (Flonase) is partnering with World Series champion and seasonal allergy-sufferer Cody Bellinger of the Los Angeles Dodgers as the new face of the brand’s “Change The Game” campaign. The commitment is part of a larger partnership with Major League Baseball (MLB), recognizing Flonase as the Official Allergy Relief Partner of MLB.
“Baseball is a game that requires extreme focus, but unfortunately the field is full of common allergy triggers like grass pollen that can cause uncomfortable symptoms, like itchy and watery eyes,” said Obehi Remi-John, Senior Brand Manager, Flonase. “As the Official Allergy Relief Partner of MLB, we are excited to bring allergy relief to athletes who play the game and fans who support them.”
Bellinger is one of the 19.2 million Americans who suffer from seasonal allergies each year*, making the start of baseball season especially challenging, as it also marks the start of allergy season. Now a World Series champion, Bellinger knows what it takes to change the game – and isn’t going to let spring allergy symptoms get in the way. This season, Bellinger is switching to Flonase to change the game on his allergy symptoms and get ahead of seasonal allergies.
“In this game, you have to be willing to change. Whether it’s your stance, grip, or swing, the best players are constantly evolving,” said Bellinger. “For years I struggled with allergies on the field, turning to pills that didn’t offer complete relief** of all my worst symptoms and I knew I had to make a change. Flonase gives me 24-hour all-in-one relief***, so I can stay focused on the game.”
With this new partnership, Flonase plans to focus baseball-themed marketing around their line of allergy relief sprays across a variety of digital and broadcast media, including MLB.com, and in-store at major retailers.