Having drawn over 16 million viewers worldwide since launch, Lollipop Racing — executive produced by David Ayer (Training Day, End of Watch, The Beekeeper), and Marisha Mukerjee (Halo TV series, Heroes, Shantaram) — connects fans and newcomers alike to the world of elite motorsport through a unique combination of narrative-driven storytelling and interactive ecosystem.
For the 2026 SRO Japan Cup season, Bingo Racing’s Porsche 911 GT3 R will be adorned with the livery of Lollipop Racing, designed and realised for real-world competition by celebrated automotive livery design studio, BlackFish Graphics.
In addition to the car itself, the white, blue and red motif familiar to the series’ fans will also be seen on the overalls of drivers Ukyo Sasahara and (team owner and CEO of Bingo Sports) Shinji Takei.
The new livery debuted at the first race of the season this past weekend, on 16/17 May, held at the technical, mountain circuit of Sportsland Sugo in Japan’s Miyagi prefecture. The 911 GT3 R had a highly successful first outing, securing pole position in race two, and going on to take victory.
Over the rest of the season, fans will be able to see the Lollipop-liveried Bingo Racing car take to the grid at some of the world’s most famed tracks, including Fuji Speedway, Okayama International and Suzuka Circuit.
A leading name in the premium automotive market for over 20 years, handling more than 1,000 rare and valuable cars from around the world since it was founded in 2002, Bingo Sports joins other official brand collaborators including the Mobil 1 brand and Porsche in helping to shape and scale the unprecedented authenticity of the Lollipop Racing world.
“Through our Bingo Sports showroom and BH Auction platform, our goal for over 20 years has been to establish a global network, connecting enthusiasts from around the world with the automotive icons which hold the greatest authentic value to them,” said Bingo Sports CEO and Bingo Racing owner/driver Shinji Takei. “This experience, combined with my own racing career, is perhaps why the world of Lollipop Racing resonates so strongly with the Bingo brand. I am looking forward not only to racing the new livery during the upcoming SRO Japan Cup season, but the opportunity to provide both new and existing fans with a deeper way to connect with the sport we all love.”
“We’re proud to partner with Bingo Sports for the 2026 SRO Japan Cup season. Shinji and his team’s racing pedigree gives Lollipop a level of authenticity we couldn’t achieve alone,” said Steven Ilous, Founder & CEO of Feature. “Together with the Mobil 1 brand as our Official Presenting Sponsor, and Porsche as our Official OEM Partner, we’re honored to see the Lollipop livery on the iconic 911 GT3 R race at world-famous tracks such as Suzuka and Fuji.”
