Home BasketballMcDonald’s Laces Up with Basketball Star Devin Booker to Debut the Nike Book 2 McDonald’s Sneaker

McDonald’s Laces Up with Basketball Star Devin Booker to Debut the Nike Book 2 McDonald’s Sneaker

by All Things Sports
McDonald’s is giving fans a chance to snag an exclusive Friends & Family pair, only through the McDonald’s app
 
McDonald’s has been a longtime fixture in the basketball community and culture, now we’re stepping onto the court in a whole new way. Introducing the Nike Book 2 McDonald’s, a limited-edition sneaker designed by Devin Booker with nods to his basketball come-up, and his favorite Sedona *turquoise* Arches – with an exclusive pair available only via Nike Book 2 McDonald’s Friends & Family sweepstakes in the McDonald’s app with purchase of one of the new specialty drinks.

The sneakers are a continuation of his signature shoe narrative and love for his home-state of Arizona, and trace Booker’s basketball journey – being a McDonald’s All American alum before becoming an all-star. The colorway takes inspiration from the McDonald’s restaurant in Sedona: the only location in the world with turquoise arches, rather than the standard Golden Arches, out of respect to the natural red rock scenery.

The Nike Book 2 McDonald’s sneakers take shape in two different colorways:

  • Limited-edition Friends and Family edition – available via Nike Book 2 McDonald’s Friends & Family sweepstakes on the McDonald’s App from May 22-28
    • Fans can enter the sweepstakes by downloading the app, opting into MyMcDonald’s Rewards, unlocking the sweepstakes bonus in the Rewards & Deals section, and purchasing one of six new specialty drinks.*
  • General release – available for purchase on June 2 on Nike.com, at partner shoe retailers and in the Nike App.

“McDonald’s has been part of my story long before the league – from being a McDonald’s All American alum to giving back through Ronald McDonald House, my roots with the brand run deep,” said Booker, five-time All-Star. “My sneakers have always been about honoring the places in Arizona that have shaped me over the years and the Nike Book 2 McDonald’s take inspiration from a place I return to every offseason.”

The low-profile design features a forefoot Air Zoom unit, Cushlon 3.0 midsole, plush foam sock liner and modernized, molded upper.

Keep Your Eyes Peeled: Nike Book 2 McDonald’s Pop Up

To celebrate the national launch of the general release colorway, McDonald’s and Nike will give fans an in–person opportunity to purchase a pair ahead of the official release date. Full details of this one–day–only pop–up will be shared across McDonald’sDevin Booker, and Nike social channels in the days leading up to launch.