The sneakers are a continuation of his signature shoe narrative and love for his home-state of Arizona, and trace Booker’s basketball journey – being a McDonald’s All American alum before becoming an all-star. The colorway takes inspiration from the McDonald’s restaurant in Sedona: the only location in the world with turquoise arches, rather than the standard Golden Arches, out of respect to the natural red rock scenery.
The Nike Book 2 McDonald’s sneakers take shape in two different colorways:
- Limited-edition Friends and Family edition – available via Nike Book 2 McDonald’s Friends & Family sweepstakes on the McDonald’s App from May 22-28
- Fans can enter the sweepstakes by downloading the app, opting into MyMcDonald’s Rewards, unlocking the sweepstakes bonus in the Rewards & Deals section, and purchasing one of six new specialty drinks.*
- General release – available for purchase on June 2 on Nike.com, at partner shoe retailers and in the Nike App.
“McDonald’s has been part of my story long before the league – from being a McDonald’s All American alum to giving back through Ronald McDonald House, my roots with the brand run deep,” said Booker, five-time All-Star. “My sneakers have always been about honoring the places in Arizona that have shaped me over the years and the Nike Book 2 McDonald’s take inspiration from a place I return to every offseason.”
The low-profile design features a forefoot Air Zoom unit, Cushlon 3.0 midsole, plush foam sock liner and modernized, molded upper.
Keep Your Eyes Peeled: Nike Book 2 McDonald’s Pop Up
To celebrate the national launch of the general release colorway, McDonald’s and Nike will give fans an in–person opportunity to purchase a pair ahead of the official release date. Full details of this one–day–only pop–up will be shared across McDonald’s, Devin Booker, and Nike social channels in the days leading up to launch.