Home MarathonMore Runners, More Access: TIAA Joins Philadelphia Marathon Weekend as New Title Sponsor

More Runners, More Access: TIAA Joins Philadelphia Marathon Weekend as New Title Sponsor

by All Things Sports
TIAA Philadelphia Marathon releases additional 3,000 registration bibs, growing the previously sold-out marathon to 20,000 participants
Philadelphia Marathon Weekend has announced that TIAA has signed on as the new title sponsor for the Philadelphia Marathon. The newly named TIAA Philadelphia Marathon connects the tenacity it takes to train and cross the finish line with the long-term mindset needed to build and achieve lasting financial security.

As a result of continuing demand and in recognition of this new partnership, the Philadelphia Marathon Weekend is releasing an additional 3,000 marathon registration slots, increasing the field of the TIAA Philadelphia Marathon to 20,000 participants. The race previously sold out on April 28, 2026 — its earliest sellout in history.

“We’re proud to announce TIAA as the new title sponsor of the Philadelphia Marathon. Their trusted brand and commitment to excellence will help strengthen the quality of our entire race weekend experience,” said Dave Wilson, Deputy Managing Director for the City of Philadelphia. “As we prepare to celebrate America’s 250th anniversary, the new TIAA sponsorship underscores the City’s ability to partner with some of country’s most respected brands, like TIAA, enabling us deliver world-class, large-scale events that draw participants and spectators from across the globe.”  

“Philadelphia holds a special place in TIAA’s story. For generations, we have been proud to serve the educators, researchers, nurses, and healthcare professionals at the universities and medical institutions that make this city extraordinary,” said Kourtney Gibson, CEO of Retirement Solutions at TIAA. “Becoming the title sponsor of the Philadelphia Marathon is another way we are deepening that commitment, not just to the individuals we serve, but to the broader community they help build every day. We look forward to celebrating their resilience and dedication at the finish line this November.”

Founded in 1918, TIAA has spent more than a century championing financial security through guaranteed lifetime income, helping individuals build a strong financial foundation so they can retire with confidence. Today, TIAA serves millions of workers across the education, healthcare, government, and corporate sectors through its employer-sponsored retirement plans, bolstered by personalized financial advice and guidance through its wealth management offer.

TIAA’s brand presence will extend from the starting line to the finish, with logo placement on race bibs, tech shirts, medals, bags, and heat sheets.

“We’re thrilled to welcome TIAA to the Philadelphia Marathon Weekend family,” said Kathleen Titus, Race Director for Philadelphia Marathon Weekend. “Our shared commitment to community and support throughout all life stages makes TIAA a natural partner as we build the next chapter of this race.”