SoFi Technologies, Inc. has entered a multi-year partnership with Notre Dame Athletics as the department’s official financial services partner and the first brand to appear as a jersey patch on the Fighting Irish uniforms. The partnership expands SoFi’s commitment to helping people get their money right, especially early in their financial journeys when good habits lead to long-term success. One in three graduates say that financial management skills are the top resource they wish they had access to while completing their college degree.¹
SoFi will establish a new annual $1.4 million fund to support Notre Dame Athletics’ “4 for Forever” program, increasing access to scholarships, financial education, career development, and exclusive opportunities for student-athletes across the University’s 26 varsity sports.
“Notre Dame has spent generations developing champions in the classroom and on the field,” said Anthony Noto, CEO of SoFi. “The grit, discipline, and determination of Notre Dame’s student-athletes reflect the same ambition we see in our members every day. We are proud to partner with Notre Dame Athletics to help inspire the next generation and create opportunities that will shape their financial futures.”
“Our ‘4 for Forever’ promise at Notre Dame is paramount to providing the best student-athlete experience in the country,” said Pete Bevacqua, University of Notre Dame Vice President and James E. Rohr Director of Athletics. “SoFi shares in this commitment to developing strong, ambitious leaders who are set up for success at Notre Dame and beyond. Together, our relationship will create lasting value for our student-athletes and their families for generations to come.”
A Partnership Built Around Financial Confidence
As Notre Dame Athletics’ official financial services partner, SoFi will support student-athletes on and off the field through financial education, career development and marketing opportunities, exclusive on-campus experiences, national broadcast integrations, and community engagement initiatives.
The collaboration will include:
- SoFi Champions Scholarship: A comprehensive scholarship program dedicated to walk-on student-athletes, annually recognizing one men’s and one women’s student-athlete who exemplify ambition, resilience, leadership, and service. Each recipient will receive a one-year full tuition scholarship.
- Student-Athlete Financial Success Hub: Bringing SoFi’s financial education, planning tools, personalized guidance, and products directly to campus, giving student-athletes the resources to make smarter financial decisions during college and prepare for life after graduation.
- SoFi Saturdays & Member Experiences: Bringing SoFi members, students, alumni, and fans together through ticket giveaways, tailgates, private events, and exclusive experiences that celebrate Notre Dame Athletics throughout the year.
- Fighting Irish Jersey Patch: SoFi will be featured across all game and practice uniforms for Notre Dame’s 26 varsity teams.
This landmark partnership between SoFi and Notre Dame Athletics will showcase one of college athletics’ iconic brands in a new way to enable financial empowerment across the world.